Link to Video (can’t embed)
This is similar to what I’ve been saying for a while regarding music and video game piracy. In general, people are honest and WANT to be honest. Occasionally there are time when people have a need, and the desire to feed that need, or maybe even a requirement to fill that need, so they fill it, even if that means resorting to piracy.
If you let a person turn to “open” or “free” alternatives, they won’t come back to your pay model. If you let them leach for a bit, they’ll keep up their desire for your product, then eventually, they will be able to afford to pay again.
No, you’re not going to get all of them back, but you’ll likely get most of them back. However going around being a bunch of Nazis about it and slapping people with outrageous fines that don’t fit the crime isn’t a way to “Win back the hearts of the people”.